What Is GEO? Getting ChatGPT, Gemini and Perplexity to Recommend Your Brand
What is GEO (Generative Engine Optimization) and how is it different from SEO? A guide to content, schema and llms.txt so AI assistants cite your brand.
Notes on Google, Meta and technology.
We turn what we see in ad accounts, web projects and search results into practical guides. SEO, GEO, Google Ads, Meta Ads and fast websites.
My Documents — Blog
Staying Visible in Google’s AI Search: AI Overviews, AI Mode and SEO
How are Google AI Overviews and AI Mode changing search traffic? Practical SEO steps to be cited as a source in AI-generated answers.
Setting Up Meta Conversions API (CAPI): Why the Pixel Alone Is No Longer Enough
Why does the Meta Pixel miss conversions? What the Conversions API (CAPI) is, how to set it up, deduplicate events and raise Event Match Quality.
Google Ads: Performance Max or Search? When Each One Pays Off
The differences between Performance Max and Search campaigns in Google Ads, which one fits which business, and how to run both side by side.
Meta Advantage+ Campaigns: When Should You Trust the Automation?
How do Meta Advantage+ audience, placement and creative features work? When automation pays off and when you still need manual control.
Local SEO with Google Business Profile: Standing Out on Maps
A checklist for setting up and managing your Google Business Profile to rank higher in Google Maps and local search results.
A Core Web Vitals Guide: Fast Websites with INP, LCP and CLS
What are Core Web Vitals? INP, LCP and CLS thresholds, what slows your site down, and the technical steps that raise your PageSpeed score.
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